While it doesn’t go into as much depth as some of the other resources below, it’s a great place to start learning. You’ll get a high-level understanding of what customer personas are, why they’re important, and how to create them. If you’ve never created a customer persona before, or if you need a quick refresher, we recommend starting with this guide from Buffer. ![]() The Complete Beginner’s Guide to Marketing Personas Here are the five best resources to help you create effective customer personas. But wading through all the noise to find the best resources takes a long time. A lot has been written about how to create a customer persona. ![]() But if you don’t nail down your customer personas, every aspect of your product development process, user experience, and marketing campaigns, will suffer.
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